WELCOME
TO WE–FORM

Let’s inform a better future

Exquisite artwork by: HeutigHolzwerk

WE–FORM is a humanity-led experience, innovation, and co-design partner. We shed light on problems to inform how we might design better connections for possible product, service, and brand connections.

We do this by joining the dots across emotive needs, culture, design, strategy, and digital practices that touch customer, community, marketing, operational, and technology ecosystems.

WHAT WE DO

We help businesses innovate and transition through change by illuminating opportunities to form better connections across systems and with user groups. It’s important to us that desirable outcomes are fit-for-purpose, aligning right-sized, integrated activations that bring these experiences to life. From small, meaningful change to enterprise transformations, we do this across four interrelated service areas, and aligned ways of working:

  • – CX Needs Research & Insights
    – Customer Transformation Programme Design
    – Customer Innovation Communities
    – Customer Journey & Service Mapping
    – CX & Loyalty Ecosystem Design
    – Data Needs Alignment
    – Service & Product Direction
    – Secret Shopping Service
    – Voice of Customer (VoC)

  • – Best Practice coDesign
    – Ideation and Concept Generation
    – Innovation Methodologies
    – Interdisciplinary Leadership
    – Systems Innovation
    – Wireframing and Prototyping
    – Workshop Design & Facilitation

  • – Brand & Marketing Strategy coDesign incl. DNA, EVP, CVP Blueprinting
    – Change Leadership ie. ADKAR integration, Seeding & Emergence
    – Competitor Analysis & Market Scans
    – Culture Design & Ways of Working
    – Identity Direction, from Concept to Implementation
    – Sensitivity with Mātauranga Design Partnerships
    – Transformation Design & Delivery

  • – Content & Story Frameworks
    – Change Readiness & Messaging
    – Channel Strategies
    – Customer Community & Social Media Management
    – Information Architecture (IA)
    – Naming and Storyboarding
    – Omni-Channel Campaign Management (E2E, B2B, B2C)
    – Strategic Narrative
    – Tone of Voice (ToV)

ANALYSIS & INSIGHT

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BRAND

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CAPABILITY UPLIFT

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COLLABORATION

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CONTENT

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CREATIVITY

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CUSTOMER

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DATA

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DESIGN

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EXPERIENCE

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FORESIGHT

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FUTURES

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GOVERNANCE

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IMAGINATION

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INNOVATION

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MARKETING

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NEEDS RESEARCH

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PRODUCT

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RESEARCH

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SERVICE

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STORY

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STRATEGY

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SYSTEMS

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VOICE

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ANALYSIS & INSIGHT . BRAND . CAPABILITY UPLIFT . COLLABORATION . CONTENT . CREATIVITY . CUSTOMER . DATA . DESIGN . EXPERIENCE . FORESIGHT . FUTURES . GOVERNANCE . IMAGINATION . INNOVATION . MARKETING . NEEDS RESEARCH . PRODUCT . RESEARCH . SERVICE . STORY . STRATEGY . SYSTEMS . VOICE .

HOW DO YOUR EXPERIENCES STACK UP?

How people engage with your products and services, the experiences they have, and the feelings they generate can determine whether or not they choose to connect.

These can set you apart for the right or wrong reasons. But it’s more than that; great experiences delight users emotionally, forming lasting bonds and reasons to belong.

Whatever the maturity of experience design in your business, there are ways to look at how you might differentiate and formulate a brighter future, whilst balancing the needs of your key users, the business, technology smarts and the world you operate in – as a start-up, or complex scaled enterprise.

From entry-level secret shopping to experience audits, innovation cultures, capability uplift, major transformations and maturity pathways, WE–FORM can help you find your way.

To explore how we can collaborate and support you, or for more detail about these services and the rigour behind our practice, please contact us for a catch-up or assessment, or check out some FAQ’s, or latest thinking

This colourful Jenga is by SunnyLife

MEET KATE.

WE–FORM is the kaupapa of Kate Mathews (MUXD, PG-Dip Marketing). Creating her own expression from over 20 years of experience bringing together profession, passion and practice.
WE–FORM represents the many parts it takes to craft unique experiences from lived experience, work, studies, and an ever-evolving practice, seeking to design informed future success.

To speak with Kate, drop her a note, or join the converation via the VOICE blog. Go well, be informed, be the change you want to see (Ghandi).

Exquisite image by: Autumn de Wilde from her Lighting, Layers & Reflections collection, 2014 (AI edited)