WE ARE A HUMANITY-LED EXPERIENCE, INNOVATION & CO-DESIGN PARTNER.

ABOUT

We experience our lives through the relationships we form and how they make us feel. We are simple pleasure seeking creatures. Avoiding pain, we respond to what makes us feel good. We naturally seek emotional reward from the form and function with who and what we choose to interact.

SO HOW DO WE ENSURE HUMAN NEEDS REMAIN AT THE FOREFRONT OF BUSINESS, SERVICE, CARE AND FRONTIER TECH ECOSYSTEMS?

Collaborative by nature, we believe the best ideas are informed by the diverse insights of many, that understanding the sum of these parts form a greater, distinctive whole and unlock customer success.

WE-FORM creates space to challenge the everyday – to reframe new normals akin to the innate needs of the people you serve. We believe this can create more meaningful brand and customer experiences that can transform minds and moments.

We do this as partner, team member or service provider across –

  • – CX Needs Research & Analysis
    – Voice of Customer (VoC)
    – Customer Journey & Service Mapping
    – CX & Loyalty Ecosystem Design
    – Service & Product Direction
    – Customer Transformation Programme Design
    – Customer Innovation Communities
    – Secret Shopping Service
    – Data Needs Alignment

  • – Best Practice coDesign and Innovation Methodologies
    – Workshop Design & Facilitation
    – Ideation and Concept Generation
    – Wire-framing and Prototyping
    – Interdisciplinary Leadership
    – Systems Innovation

  • – Brand & Marketing Strategy coDesign
    incl. DNA, EVP, CVP Blueprinting

    – Identity Direction, from Concept to Implementation

    – Transformation Design & Delivery
    – Competitor Analysis & Market Scans
    – Change Leadership ie. ADKAR integration
    – Culture Design & Ways of Working
    – Sensitivity with Mātauranga Design Partnerships

  • – Information Architecture (IA)
    – Strategic Narrative 

    – Content & Story Frameworks 

    – Tone of Voice (ToV)

    – Omni-Channel Campaign Management (E2E, B2B, B2C)

    – Naming and Storyboarding
    – Channel Strategies 

    – Customer Community & Social Media Management

SECTOR EXPERIENCE

We have worked in and across many sectors, enabling a perspective that joins dots and adapts a relevant level of empathy for customer groups;
Arts and Culture, Crown Research Institutes, Destination, Energy, Emergency Response, Events, Finance & Professional Services, Hotels, Luxury, Ministerial & Public Service, Pharmaceuticals, Property, Retail, Tertiary Education, Technology and Tourism.

ABOUT KATE

Kate (MUXD, PGDip Mktg) brings over 25 years of customer experience service delivery, analysis and design development. She’s worked both client, and consultancy side predominantly in the wholistic brand experience transformation space. For more about her story, experience including examples of her work, for now – please visit her LinkedIn profile.

MORE INFORMATION

For further enquiries, latest updates, and thought-shares, please join us at WE–FORM on LinkedIn.